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case study
About

Amara Hospital

Amara Hospital is a multi-specialty, one-stop solution for all the patient’s healthcare needs. They focus on both Primary and Specialty care with an aim to provide health care with international standards at affordable prices. Both national and international faculty will be visiting to practice and teach at this institute.

Amara Hospital is spread over a built-up area of 7,00,000 square feet. Started with 100 beds, but has the capacity for 500 beds. The design, layout, and interiors are thoughtfully planned to ensure ease of movement and create a soothing ambiance to aid in patient recovery, while, at the same time, being aesthetically pleasing. Infrastructure and equipment have been designed and selected to provide top-quality care.

Challenges

  • Rank in the Top 10 of the regional SERP.
  • Drive organic traffic to the website.
  • Boost brand awareness.

Niche Analysis

  • Together with the Amara Hospital team, we identified the direct competitors that are widely represented online and use the relevant search queries for promotion in the SERP.
  • An example of relevant search queries in this niche are "Emergency hospitals in Tirupati",”critical care hospital in tirupati”, "Super speciality hospital in tirupati", “best hospital in tirupati”.

Solution:

An optimized web resource indeed increases the chances to get into the top of the search results. In terms of the internal optimization process, we performed the following steps:

  • Set the correct file configurations for the search bots.
  • Excluded broken pages from the index and delete duplicates.
  • Drew up a competent interlinking of pages.
  • Implemented the markup of HTML elements to display them in the search results and form a visually nice snippet.

Content Optimization:

  • Working with content is important not only for promoting a website in organic search results. Relevant content will help increase brand awareness and, in the long run, reduce the bounce rate.
  • Working with the developers, we had included new landing pages for the actual frequency requests and optimized the content on the existing pages.
  • Optimized images, which allowed Amara Hospital to rank for images in the search results. Search bots pay special attention to the presence of key queries in Alt.
  • We built a semantic core based on the relevant keywords.
case study
Solutions

SEO + Usability = Perfect Match

SEO optimization depends on UX: the former ensures a high position of the website in the search results, and the latter takes care of the user's comfort on the website.

When the UX is flawless, the user is able to find the information they need quickly and book appointment with the concerned doctor.

External optimization

In the first stages of cooperation, the company had a limited budget for website promotion.

Internal optimization was a priority. So we decided to make the most of Amara Hospital existing Google My Business account.

Search Engine Optimization (SEO):

Conducted comprehensive keyword research to identify relevant search terms and phrases.

Optimized the project's website and landing pages with relevant keywords, meta tags, and schema markup.

Created high-quality, informative content to improve organic search rankings and attract organic traffic.

Google My Business

Attracting new audiences to the website: the latest publications/photos/ updated information about the company is quickly indexed into the search engine and Google Maps.

Increasing the ranking in the local search results

Additional contact with the target audience which results in an increase in brand awareness.

Results:

Our case proves that SEO can significantly increase the visibility of a website in the index even in a very competitive niche.

Traffic coming from the search results helped Amara Hospital not Amara Hospital Case Study only to grow traffic but also to boost the brand awareness. As a result, in the month of February.

case study
case study

See The Result

45%

Google Search Increase

52%

SMM Engagement

128%

SMM Followers

110%

Lead Generation

Reviews

Client Testimonials

Check our customers success stories.

Branding Nuts is outstanding at what they do and is one of the best SEO and digital marketing companies.We have utilized their expertise in SEO optimization, PPC management, social media management, and digital marketing. They are dependable and always strive for 100% customer satisfaction. Whether you have a any industry project or looking for an all-in-one solution provider, I would recommend Branding Nuts to any organization.

Sree Vikas

NCC Urban, Hyderabad

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Hyd

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