case study
About

The Hans India

Pioneering the world of daily English news and making significant strides in the digital arena, The Hans India has established itself as a premier source of reliable and up-to-date information. With a dedicated content writing team, they deliver engaging news stories to their readers, ensuring that they stay informed on the latest happenings across the globe.

Challenges

The primary focus of The Hans India's digital marketing endeavors includes:

  • Enhancing online visibility and engagement to attract a larger audience seeking reliable and up-to-date news content in the English language.
  • Establishing The Hans India as a go-to source for professionals, policymakers, and individuals interested in staying informed about current events both locally and globally.
  • Differentiating The Hans India in the competitive digital news media landscape by delivering high-quality content while ensuring a strong online presence.

Niche Analysis

    Readers seeking reliable and up-to-date English news coverage, particularly in the digital media landscape.

  • Professionals and individuals interested in staying informed about current events and trends in India and around the globe.
  • Expats and international audiences seeking an English news source for insights on Indian politics, culture, and business.
  • Advertisers and businesses looking to reach a diverse audience and engage with readers interested in a wide range of topics in The Hans India's coverage.
Solutions

Social Media Marketing

Utilizing an innovative social media strategy, The Hans India maximized its presence on prominent platforms including Facebook, Instagram, and LinkedIn to engage with its diverse audience.

Created visually captivating content, comprising imagery and video clips, to highlight the latest news stories and events, captivating the audience's attention and enhancing brand awareness.

Regularly shared updates, covering noteworthy achievements, upcoming events, and impactful testimonials, to showcase The Hans India's dynamic and inclusive journalistic approach.

Employed targeted social media advertising strategies to amplify the reach and engagement, ultimately expanding the follower base and enhancing digital visibility.

Key SEO Implementation

Comprehensive Keyword Research:

Conducted in-depth keyword research to identify relevant search terms and phrases related to popular news topics, local events, and trending issues, optimizing content to align with user search intent.



Optimized Content Creation:

Collaborated with the content team to produce SEO-friendly articles, headlines, and meta descriptions, incorporating targeted keywords and ensuring high-quality, engaging content to improve search engine rankings.



Technical SEO Enhancements:

Implemented technical SEO best practices such as optimizing website structure, improving site speed, and enhancing mobile responsiveness to provide a seamless user experience and boost search visibility.



Backlink Building Campaigns:

Executed strategic outreach efforts to build quality backlinks from reputable news sites, industry blogs, and online publications, enhancing domain authority and credibility for The Hans India's digital platform.



Regular SEO Audits and Monitoring:

Conducted frequent SEO audits to assess performance, track keyword rankings, and identify areas for optimization, ensuring continuous improvement and relevance in search engine results pages (SERPs).

Results:

Through our partnership, The Hans India witnessed significant growth and success in their digital endeavors:

Improved Social Media Engagement: Achieved enhanced visibility, increased followers, and improved engagement on social media platforms.


Organic Traffic Growth: Increased organic traffic to the website from 2M to an impressive 6.5M, indicating a substantial rise in online readership and reach.

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Client Testimonials

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