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AVN Vida International School is a leading educational institution committed to providing holistic education to students. This digital marketing case study explores how AVN Vida effectively implemented various digital marketing strategies to enhance brand visibility, attract new students, and establish itself as a premier international school.
The primary objectives of AVN Vida's digital marketing campaign were as follows:
Parents seek high-quality education for their children, particularly in the international curriculum.
Developed a visually appealing and user-friendly website to showcase the school's facilities, curriculum, and achievements.
Optimized the website for mobile devices to ensure a seamless user experience across different platforms.
Implemented search engine optimization (SEO) techniques to improve organic search rankings for relevant keywords.
Leveraged popular social media platforms such as Facebook, Instagram, and LinkedIn to engage with the target audience.
Created visually appealing content, including images and videos, showcasing the project's features and amenities.
Shared regular updates, including achievements, events, and testimonials, to showcase the school's vibrant and inclusive environment.
Utilized social media advertising to reach a wider audience and generate leads.
Implemented targeted online advertising campaigns on platforms like Google Ads and social media to reach the desired audience.
Utilized demographic and interest-based targeting to ensure ads were shown to parents and students who matched the school's ideal profile.
Ran ad campaigns during peak enrollment periods and relevant educational events to maximize impact.
The campaign began with optimizing the school's Google listing optimized for local search results.
This involved incorporating relevant keywords, creating location-specific landing pages, and optimizing the website's meta tags and descriptions.
By targeting keywords related to international schools in Gachibowli and Hyderabad, the google lisitng was more likely to appear in local search results.
By leveraging local SEO techniques, social media marketing, and Google Ads, the school has achieved remarkable results, generating over 300 leads per month and attaining a brand visibility of 1 lakh on social media platforms.
Built a strong online community of parents, students, and educators through active social media engagement.
Google Search Increase
SMM Engagement
SMM Followers
Lead Generation
Check our customers success stories.
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