The Objective Our Strategy The Parent Journey Results

Featured case study · Education

AVN Vida International School · Gachibowli

From more leads to a digital parent community

AVN Vida International School needed more than admission enquiries — it needed parents who felt connected to the school before they ever filled out a form. Here's how we built that, and what followed.

Get results like this See the numbers

+110% LEAD GENERATION/ +128% SOCIAL FOLLOWERS/ +52% SOCIAL ENGAGEMENT/ +45% GOOGLE SEARCH VISIBILITY/ +110% LEAD GENERATION/ +128% SOCIAL FOLLOWERS/ +52% SOCIAL ENGAGEMENT/ +45% GOOGLE SEARCH VISIBILITY/

+110%

Lead generation growth

+128%

Social media followers

~1 Lakh

Social reach & visibility

Recognized by

GoodFirms Top Agency 2025 Clutch Top Rated 2024 Google Partner Meta Blueprint Certified

About the client

A CBSE school built on academics and community, in a crowded Gachibowli market

AVN Vida International School in Gachibowli, Hyderabad runs a CBSE curriculum alongside the Cambridge Assessment framework, from pre-primary through Grade 10. The campus was strong — modern labs, real co-curricular depth, a genuine community feel. What it needed was a digital presence that made that visible to parents before they ever walked in.

300+

Students on campus

CBSE

+ Cambridge Assessment

Gachibowli

Hyderabad

AVN Vida International School

CBSE & Cambridge Assessment · Gachibowli

+110%

Lead generation

+128%

Social followers

+52%

Social engagement

+45%

Google search visibility

The bigger objective

We didn't position this as a lead-gen campaign

Most school marketing stops at "generate more admission leads." That gets you enquiries, but not trust — and trust is what actually gets a parent through the campus gate.

"Generate more leads for the school."

↓

"Build a digital community of parents who feel connected to the school before they even make an admission enquiry."

Our strategy

Three moves, in order

Don't just show parents the school — let them experience it digitally, long before admission season.

Reach parents where they are

We didn't limit marketing to people actively searching for schools. We built awareness across Instagram, Facebook, Google, YouTube, local search, and educational content — reaching parents before the search even started.

Build an emotional connection

Instead of constant "Admissions Open" messaging, content centred on student activities, sports, cultural events, celebrations, teachers, achievements, classroom moments, and behind-the-scenes school life.

Create a parent community

We worked toward an online community built around the school's real activities — parents engaging with content, with each other, and with the school itself, well before enquiry stage.

Your admissions funnel could start with community, too.

This positioning works for any school competing on more than just price-per-lead.

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The parent journey

Digital marketing influenced the whole path, not just the enquiry

Every stage below fed the next one. Awareness built the audience content could reach; content built the community trust needed to survive; trust is what turned a follower into an enquiry.

School Activity Content Parent Interaction Community Trust Enquiry Campus Visit Admission

+110%

Growth in lead generation year over year

+128%

Growth in social media followers

300+

Qualified leads generated per month

Results at a glance

The results

Metric	Result
Lead generation	+110%
Leads per month	300+
Social media followers	+128%
Social media engagement	+52%
Google search visibility	+45%
Social reach / brand visibility	~1 Lakh
Admissions growthPending confirmation	[XX]%

Where the community was built
Channel	Role
Instagram & Facebook	Content, community, engagement
Google Ads & Local SEO	Intent capture, local visibility
YouTube	Long-form school-life content
Google My Business	Local search & reviews