A Rasayana-based Ayurvedic cancer-care hospital with five branches across South India. Here's how we rebuilt their digital growth engine from the ground up — and what it took to get there.
Founded in 2013 by Dr. Akula Nagesh, Nageswara Ayurvedic has treated over 1,00,000 patients with a 98% satisfaction rate, across Hyderabad, Bangalore, Ongole, Giddalur and Vizag. The clinical reputation was strong. The digital engine behind it wasn't — every rupee spent online was working harder to look busy than to bring in patients.
The previous agency's approach looked busy on paper. In practice, none of it was built around an actual patient.
100+ ads running at once with no targeting logic — spend spread thin instead of aimed at anyone in particular.
Campaigns ran on autopilot; nobody was reading the numbers or adjusting course.
Messaging didn't reflect what a cancer patient or caregiver actually searches for, fears, or needs to hear.
Money spent on impressions and clicks that were never going to become a patient.
No content engine, so every lead was a paid one — expensive and fragile.
Before spending another rupee, we audited every campaign, patient touchpoint and enquiry source to understand what was actually converting — and why the rest wasn't.
Rebuilt targeting around the real profile of a Nageswara patient and caregiver, replacing broad reach with stable, repeatable growth.
Cancer-care decisions are emotional, not transactional. Messaging shifted to speak to what patients and families actually feel and search for.
Linked branch consultations and word-of-mouth with the digital funnel, so every channel reinforced the others instead of working in isolation.
Scaled from 2 people to a dedicated 18+ member unit covering content, ads and patient consultation support — growth no longer resting on a handful of people.
This is the exact process we run for every client — audit, retarget, rebuild. No two accounts are the same, but the discipline is.
Strategy is only worth as much as what actually ships. Here's the output behind the numbers.
9:16 patient reel goes here
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"Everyone at Nageswara Ayurvedic explained each step of my treatment clearly and stood by us the whole way. I trust their care completely, and I'm grateful for how far I've come."
| Metric | Result |
|---|---|
| Monthly revenue | ₹20L → ₹3Cr |
| Monthly OPs (patient visits) | 1,500+ |
| Positive lead rate | +85% |
| Organic growth | Near-zero → real content engine |
| Metric | Value |
|---|---|
| Total views | 15.3M (+11.9%) |
| Reach | 3.8M |
| Content interactions | 112.7K (+10.4%) |
| Organic views | 1,884,942 (+25.6%) |
| Views from ads | 13,451,047 (+10.2%) |
| Metric | Value |
|---|---|
| Total views | 1.2 Crore |
| Watch time | 44.6K hours |
| New subscribers | +74.2K |
If your account has plenty of spend and not enough to show for it, that's exactly the kind of problem we like starting with.
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